Toyota are sponsoring the Paralympics on C4. Speaking to the Paralympic committee revealed many disabled people felt the last ads during the games painted them as superheroes, while the majority of disabled people do struggle with everyday tasks.
We decided to do something different & focus on the everyday, relatable situations we all face. Going for gold is tough, but try changing a dirty nappy.
We worked with Jonnie Peacock, Kadeena Cox, Robyn Love & Laurie Williams to bring these to life.
Toyota
Start Your Impossible
Creative Direction by Dan Northcote-Smith
Directed by Alex Boutell @ Rogue