It isn’t every day you get to redefine an iconic brand. And it all started from a simple observation – that unlike the competition. Heroes are full of bangers. No duds.
All Heroes, No Zeroes. A campaign that celebrates other British legends.
Launching with a re-creation of the iconic Queen Wembley gig from ‘86 in miniature.
and yes, Brian May approved our script. Bucket list, ticked.
We also made a bunch of posters featuring famous groups, styled around the bars in the tub. Covering music, sport, literature & film.
More to come…
CADBURY
ALL HEROES, NO ZEROS
Creative Direction by Si Connor
Directed by Anthony Farquar-Smith @ Not To Scale
Photography by Wilson Hennessey
