Covid-19 turned the world upside down for people with sight loss.
To raise awareness we made a statement on Europe’s biggest advertising spot.
We trended on Twitter, made primetime news and had over 6 million searches for #WorldUpsideDown.
Soon after, the government amended its policy meaning that someone from the BPS community could be guided by someone from outside their household.
RNIB
#WorldUpsideDown
Creative Direction by Angus Vine