Jayde Adams was introduced into the world of Sun Bingo and the world’s first grime track about Bingo was born.For the next chapter we were tasked with taking the campaign on. We thought it might be equally ridiculous to turn Jayde into an influencer and get her to make the world’s first Bingo vlog.
Each week we released bite-sized episodes of the hottest bingo topics to our bingo fanatics.
Sun Bingo
Are you gonna bingo?
Directed by Benjamin Green @ Mindseye
Creative Direction by Danny Hunt