RNIB - Packcessible

Due to inaccessible packaging, each trip to the shops can be frustrating at best, and at worse a risk to their health for millions of blind and partially sighted people living in the UK. To make people aware of this we created a shop filled entirely with blank products to give sighted people a glimpse of
the difficulties blind and partially sighted people face when shopping.

We needed brands to take note and start to think about making their
packaging more accessible. So we invited the likes of Unilever,
Amazon and Marks & Spencers (to name drop a few) down to
the store to get the conversation started on making design work for everyone.