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RNIB - Design For Every Gamer

When it comes to sight loss, the gaming industry
had a knowledge gap.

Only 15% of them felt they had the correct knowledge to increase
accessibility into their games.

So we created a set of filters
with the mill and hacked gamers streams while they were playing,
putting them in the shoes of gamers with sight loss.

We then sent them to game designers and uni
courses all over the world, & recruited a testing panel of
gamers with sight loss to beta test designs for future titles.

RNIB
Design for
EverY Gamer

Creative Direction By Toby Allen
Production By The Mill